The modern theatre is the epic theatre, by Bertold Brecht

Nobody demands a fundamental discussion of opera (i.e. of its function), and probably such a discussion would not find much support. (…)

The modesty of the avant garde’s demands has economic grounds of whose existence they themselves are only partly aware. (…) that is, of men who are economically committed to the prevailing system but are socially near-proletarian — and processed it to make fodder for their public entertainment machine, judging it by their own standards and guiding it into their own channels; (…)

For by imagining that they have got hold of an apparatus which in fact has got hold of them they are supporting an apparatus which is out of control, which is no longer (as they believe) a means of furthering output but has become an obstacle to output, and specifically to their own output as soon as it follows a new and original course which the apparatus finds ackward or opposed to their own aims. (…)

This leads to a general habit of judging works of art by their suitability for the apparatus without ever judging the apparatus by its suitability for the work.

We are free to discuss any innovation which doesn’t threaten its social function — that of providing an evening’s entertainment. We are not free to discuss those which threaten to change its function (…)

Society absorbs via the apparatus whatever it needs in order to reproduce itself. This means that an innovation will pass if it is calculated to rejuvenate existing society, but not if it is going to change it — irrespective whether the form of the society in question is good or bad.

Notes of Book “Head Strong: The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Faster-in Just Two Weeks” by Dave Asprey

  • your mitochondria contribute more energy to your brain’s performance than your heart, lungs, or legs. Your brain gets first dibs on mitochondrial energy, and your eyes and heart are right behind it in line.
  • The first symptom that your mitochondria are overtaxed is fatigue. Fatigue is an absolute performance killer. It causes cravings, moodiness, brain fog, forgetfulness, and lack of focus.
  • Our fight-or-flight response kept us a little bit distracted all of the time so that we could constantly scan the environment around us for threats. When our brains perceived a threat, they would divert all of our energy into the systems necessary to either kill a lion or at least run away from it faster than the slowest member of the tribe. The problem is not only that lions don’t pose much of a threat anymore but also that our bodies can’t distinguish between real and perceived threats—they react the same way to any stimulus
  • Every time you resist an urge, you are making a decision. Scientists have proven that there are a limited number of decisions you can make each day before you reach “decision fatigue.”

Requiem for the american dream

Principle #10: Marginalize the population

  • About 70% of population has no way of influencing policy – population knows it;
  • Let to a population that frustrated, hates institutions;
  • There is popular mobilization and activism but in self destructive directions;
  • People hate and fear each other, and don’t do anything for anyone else.

The image of the city

“A vivid and integrated physical setting, capable of procing a sharp image, plays a social role as well. It can furnish the raw material for the symbols and collective memories of group communication. A striking landscape is the skeletin upon shich many primitive races erect their socially important myths. Common memories of the “home town” were often the first and easiest point of contact between lonely soldiers during the war.

A good environmental image gives its possessor an important sense of emotional security. He can stablish an harmonious relationship between himself and the outside world. This is the obverse of the fear that comes with disorientation; it means that the sweet sense of home is strongest when home is not only familiar but distinctive as well”.

The image of the city

“A beautiful city environment is an oddity, some would say an impossibility. Not one American city larger than a village is of consistently fine quality, although a few towns have some pleasant fragments. It is hardly surprising, then that most Americans have little idea of what it can mean to live in such an environment. They are clear enough about the ugliness of the world they live in, and they are quite vocal about the dirt, the smoke, the heat, and the congestion, the chaos and yet the monotomy of it. But they are hardly aware of the potential value of harmonious surroundings, a world which they may have briefly glimpsed only as as tourists or as escaped vacationers. They can have little sense of what a setting can mean in terms of daily delight, or as a continuous anchor for their lives, or as an extension of the meaningfulness and richness of the world”.

Outliers note

“Jewish immigrants like the Floms and the Borgenichts and the Janklows were not like the other immigrants who came to America in the nineteenth and early twentieth centuries. The Irish and the Italians were peasants, tenant farmers from the impoverished coutryside of Europe. Not so the Jews. For centuries in Europe, they had been forbidden to own land, so they had clustered in cities and towns, taking up urban trades and professions”.
Outliers, Malcolm Gladwell.


‘Society is a bit hypocritical. The mainstream shuns wayward creative people with skepticism, especially when they defy the status quo dropping out of school or choosing an alternative career is frowned upon. But at the same time we celebrate the successes of the artists and entrepreneurs who enrich every aspect of our lives. Society celebrates the outcome of what society shuns’.

Como é o seu ambiente de criação?

Em Making Ideas Happen, Scott Belsky discute em um de seus capítulos a reconsideração da arquitetura dos locais de trabalho para um melhor aproveitamento. Claro que o lugar ideal para trabalho depende de muitas características pessoais, o que dificultaria um consenso entre pessoas de uma mesma empresa, por exemplo. Entretanto o autor chama atenção para o trabalho de Joan Myers-Levy, uma americana que através de pesquisas no campo da neurosciência descobriu algumas características importantes sobre como a arquitetura pode influenciar o raciocínio.

O resultado mais famoso de suas pesquisas aponta para um padrão com relação à altura do teto dos ambientes de trabalho. Os tetos altos são mais propensos a desenvolver raciocínios mais abstratos, enquanto que os tetos baixos são mais favoráveis aos detalhes de uma análise, por exemplo. Estas e outras conclusões podem ser encontradas em uma reportagem muito interessante da Fast Company.

A crônica humorística por Gabriel Garcia Marquez

O próprio Gabriel Garcia Márquez definiu de saída o que haveria de ser sua maneira de praticar o gênero da crônica humorística. Em sua segunda crônica publicada no El Universal, ele escreve que ela tem “princípio e terá final de algaravia (linguagem confusa, confusão de vozes). (…) Impõem os seguintes requisitos: começar e terminar com fórmulas que combinem uma feliz expressão e uma atrevida apresentação conforme o modelo de palavreado de Ramón Gómez de la Serna, e dizer as coisas com humor, com poesia, inclusive com extravagância (não importa que sejam coisas muito originais, podem até ser da total trivialidade, mas sua expressão deve ser original e imprevista). Em suma: não dizer nada, mas dizê-lo bem”.